Social Media and Go-To-Market Strategy for a Health Tech Startup
Project scope
Categories
Product or service launchSkills
go-to-market strategy social media social media campaignsThe main goal for the project is to create and execute a social media campaign strategy for Consoul, as well as develop and execute a go-to-market strategy for the launch of their web application. This will involve revamping existing social media tools such as the website, and creating new presences on Facebook and YouTube.
- Analyze the current social media presence and website of Consoul.
- Develop a comprehensive social media campaign strategy.
- Create and execute a go-to-market strategy for the web application launch.
- Redesign and update the existing website and social media tools.
- Establish new social media presences on Facebook and YouTube.
At Consoul, we pride ourselves on having laid a solid foundation for our social media campaigns and go-to-market strategy. The groundwork and research are already in place, presenting a unique opportunity for you to actively contribute to the execution phase. Your role would involve leveraging various cutting-edge tools at your disposal to bring these strategies to life. We are dedicated to fostering an environment that encourages exploration and learning, so feel free to propose and test out any ideas that spark your interest.
In addition to the wealth of resources available to you, we conduct weekly check-ins to ensure you're on the right track and provide a platform for any questions or insights you might have. Our team is readily available to guide and collaborate with you throughout your internship journey.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Consoul: Making Care and Career Work Together
Consoul is redefining the future of work by solving one of the most critical, yet overlooked, challenges: how to empower employees balancing demanding careers and personal responsibilities.
Our platform uses AI to automate care tasks, streamline resource coordination, and proactively address mental health, creating a scalable solution for modern workforce productivity.
With caregiving responsibilities pulling millions out of the workforce—especially women—employers are facing an untapped crisis of lost productivity and talent. Consoul delivers a data-driven, AI-powered solution that doesn’t just support employees—it drives measurable ROI through improved engagement, retention, and well-being.
Built in Toronto by a team with deep personal and professional insights, we’re at the forefront of the tech-for-good movement, leveraging cutting-edge technology to tackle a $9 trillion global problem.