Brazily Fitness Inc. is launching a new Brazily Dance app and aims to expand its reach by engaging influencers and fitness coaches in an affiliate program. The project focuses on developing a strategic outreach plan to identify and connect with potential influencers who align with the brand's values and target audience. Learners will research and compile a list of potential influencers and fitness coaches, analyze their social media presence, and assess their suitability for the affiliate program. The goal is to create a comprehensive outreach strategy that includes personalized communication templates and a timeline for engagement. This project allows learners to apply marketing and communication skills learned in the classroom to a real-world scenario, enhancing their understanding of influencer marketing dynamics.

- Research and identify potential influencers and fitness coaches.

- Analyze social media presence and audience engagement.

- Develop personalized communication templates for outreach.

- Create a timeline and strategy for influencer engagement.

The project deliverables include a detailed report and presentation outlining the influencer outreach strategy. Learners will provide a list of at least 40 potential influencers and fitness coaches, along with a rationale for their selection. Additionally, they will develop communication templates tailored to different influencer profiles and a proposed timeline for outreach activities. The final presentation will summarize the strategy and highlight key insights gained during the project.

- Detailed report on influencer outreach strategy.

- List of 20+ potential influencers and fitness coaches.

- Personalized communication templates for outreach.

- Proposed timeline for engagement activities.

- Final presentation summarizing strategy and insights.