Prototypes - Product Market Fit/Customer Validation
Closed
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level
Project scope
Categories
Product or service launch Information technology MediaSkills
rapid prototyping distribution strategies carbon offsets user feedback leadership a/b testing market data prototyping governance customer relationship managementEach of the SaaS products below have multiple milestones ranging from 80-140 hours.
- Digital Caddy - golfer app
- BoardBooster - culture and governance app for boards (profit and non-profit)
- Perspective Leadership - leadership brand tool for executives
- Adeline Health - health tech tool for seniors (ageing population)
- Joule Collective - carbon offsets & renewable energy credit marketplace
Desired outcome (for each product):
- Working prototype with beta user feedback collection
- Launch page created with a clear call to action to validate the market need
- Distribution channels identified and strategy created (eg. social, survey, partner programs). How will the product get out to the desired market?
- Data/response/performance of the launch page with A/B testing capabilities
- CMS (customer management system) integrated into the page
Students should be prepared to:
- create a simple, clear and frictionless experience on the launch page (goal is to convert as many calls to action as possible related to the product)
- Propose (or test) the best channel (customer) distribution strategy and the technology required (eg. CMS and or rapid prototype software)
- Fully operational launch page
- Fully functioning prototype
No deliverables exist for this project.
Daily project meetings, 24/7 access to Ryan.
About the company
Company
2 - 10 employees
Science, Technology, Business services, It & computing, Business & management
SaaS product development.