Our organization is passionate about promoting its image and establishing more collaborations amongst our community.

We would like to work with students to design a campaign that communicates and reaches our users across the different regions of BC. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy.

This will involve several different steps for the students, including:

• Familiarizing themselves with the social cause, our mission and goals.
• Identifying groups that the campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.
• Meeting organisations related to our cause.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, and / or brochures.
• Being physically available at a booth

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups
• Identification of sponsors and partners
• Creation of a marketing plan

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our organization’s mission and goals
• Our awareness campaigns
• Input on choices, problems or anything else the students might encounter through frequent meetings.