Operartis is a B2B, machine-learning startup looking for virtual internship for (1 | 2 ) ambitious and creative marketing students to help position Operartis’ disruptive technology in the existing competitive landscape.

The primary focus for the intern(s) will be developing and beginning execution of a digital marketing strategy which will address the following key points:

• Competitive Analysis and Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Develop thought leadership education based marketing strategy with the design of educational seminars/webinars which offer concrete, useful information for our target audience. Topics to be covered can include using artificial intelligence in the finance industry, measuring AI ROI. Tips on how to run a successful efficiencies project etc. The five mistakes that managers make when implementing AI etc. Include insights based on interviews with key people in the industry.
• Validate the pricing strategy; Pricing strategy versus other vendor products, ROI etc.
• Develop channel partner and platform as a service strategy We are establishing a partnership with one of the Big 5 consulting firms and would like to continue building out relationships with other partners.
• Public Relations - Develop and implement a PR strategy which demonstrates thought leadership; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current leads base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable linkedin and blog posts.

Our goal at the end of this experience is

• For each of the above strategies, document the strategy and implementable execution processes (in the form of handbooks and checklists) and perform initial execution of the strategy.
• This will include assisting with outbound email marketing campaigns, linked in posts; measure and report on performance of these campaigns.
• Content development, including LinkedIn articles, webinars, case studies and website copy.

You will work with the core Operartis team and meet weekly with the CEO as the project progresses and will be able to adapt, augment this general plan as the project progresses. The Operartis team is a compact, friendly team where you will have a welcoming place to express your creativity and problem solving skills.