Strategic Prospecting for Core Clients
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
sales & marketing business strategy marketing strategy data analysis researchWe need assistance developing and testing an effective client outreach process. We would like to find an effective way to meet new prospects (especially those located in rural and smaller communities) and reach out with compelling messages to entice them to discuss their exit strategy. We would like your students to create, develop and test strategies for prospecting in our target market.
This project may include, but is not limited to:
- Identifying potential business owners who align with our current customer base.
- Compiling relevant target specific information.
- Building and testing a customizable outreach script.
The final project deliverable is a report including research, analysis, recommendations and test subject responses. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase reach-out-to-meeting conversions.
This project is led by a highly accomplished Industry Partner willing to travel to visit with students personally to maximize benefit to all involved.
About the company
Gilbert & Pardue Transaction Advisors (GaP) is a Houston-based business advisory firm serving lower middle market and small business owners from coast to coast through representation for Mergers & Acquisitions (M&A) and through business value-growth services such as Fractional CFO, Advisory Board, Executive Coaching, and Consulting.