1 team of up to 2 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. Flex your SEO/social media muscles and work with us to:

1. Conduct a keyword analysis to determine relevant search terms to our organization
2. Plan and create a content calendar: help develop content across our social media platforms to drive maximum traffic to our sites
3. Discover and get familiar with tools and programs such as Hootsuite, Trello, Adobe Indesign/Illustrator/Premiere/Spark, and Canva
4. Create and implement a strategy document that outlines:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

We’re excited to work with students who can help us not only brainstorm but more importantly: take ideas and run with them to achieve the following:

• Promote our national conference on Rural and Remote Housing and Homelessness
• Top-ranked result for Rural Development
• Digital campaign(s) to highlight the services/projects offered by/through our organization
• Increase follower count on primary social channels (Linkedin, Twitter, and Facebook)
• Increase newsletter subscribers
• Improve engagement across all existing channels (5-10% increase)

Digital Marketing Strategy

We want students to help us develop and implement a digital marketing strategy to grow and engage our target market. We want your expertise to better understand where our audiences are and how to best leverage our digital platforms to reach them.

The main questions we’d like students to help us answer are the following:

• How do you best market an event to drive up ticket sales and conversions?
• How could we improve the promotion of our organizations and our values?
• How can we better leverage the social media channels we have?
• What budget is appropriate for marketing?
• What does a robust marketing budget contain?
• How do you leverage digital marketing for a not-so-tech-savvy audience?

As your supervisor, it is our responsibility to make sure that you are not only giving your 100%, but that you're also getting as much value back during the duration of the project.

We will make sure that you have as much (or as little) assistance as you would need in the projects you pursue. To do that, we will ensure to work with you to set out clear expectations, evaluations and assessments of your work, and support you in meeting and completing the various milestones and tasks as part of the project.

What you can expect from us:

• Provide guidance
• Clearly set out expectations
• Provide feedback
• Are accessible
• Provide supportive environment
• Open environment for questions big and small