Purse Business Launch Plan
Project scope
Categories
Market research Operations Competitive analysis Product or service launch Marketing strategySkills
marketing strategies competitive analysis value propositions market trend business planning marketing market research production process operations management fashion accessoryInside Innovation is exploring the opportunity to enter the fashion accessory market by launching a new line of purses. The goal of this project is to develop a comprehensive business plan that outlines the steps necessary to successfully start and sustain a purse business. This includes market research to identify target demographics, competitive analysis to understand the current market landscape, and the development of a unique value proposition. The project will also involve creating a marketing strategy that leverages digital platforms and social media to reach potential customers. Additionally, learners will be tasked with outlining an operational plan that includes sourcing materials, production processes, and distribution channels. The project aims to provide learners with the opportunity to apply their classroom knowledge in business strategy, marketing, and operations management to a real-world scenario.
The deliverables for this project include a detailed business plan document that covers the following components:
- Market research report identifying target demographics and market trends.
- Competitive analysis highlighting key competitors and market positioning.
- Marketing strategy proposal with a focus on digital and social media channels.
- Operational plan outlining sourcing, production, and distribution processes.
These deliverables will collectively provide a roadmap for launching and sustaining a successful purse business.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Create new products that are marketable and timely.