Purse Business Launch Plan

Open
Inside Innovation
Toronto, Ontario, Canada
Consultant
(3)
2
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Competitive analysis Product or service launch Marketing strategy
Skills
marketing strategies competitive analysis value propositions market trend business planning marketing market research production process operations management fashion accessory
Details

Inside Innovation is exploring the opportunity to enter the fashion accessory market by launching a new line of purses. The goal of this project is to develop a comprehensive business plan that outlines the steps necessary to successfully start and sustain a purse business. This includes market research to identify target demographics, competitive analysis to understand the current market landscape, and the development of a unique value proposition. The project will also involve creating a marketing strategy that leverages digital platforms and social media to reach potential customers. Additionally, learners will be tasked with outlining an operational plan that includes sourcing materials, production processes, and distribution channels. The project aims to provide learners with the opportunity to apply their classroom knowledge in business strategy, marketing, and operations management to a real-world scenario.

Deliverables

The deliverables for this project include a detailed business plan document that covers the following components:



- Market research report identifying target demographics and market trends.


- Competitive analysis highlighting key competitors and market positioning.


- Marketing strategy proposal with a focus on digital and social media channels.


- Operational plan outlining sourcing, production, and distribution processes.



These deliverables will collectively provide a roadmap for launching and sustaining a successful purse business.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Apparel & fashion

Create new products that are marketable and timely.