INNOVHH Inc is aiming to broaden the market presence of FreshAir, their cutting-edge deodorant spray, by creating new sales opportunities. The objective of this initiative is to generate sales leads through a combination of digital and traditional marketing methods. The team will develop a strategy that is in harmony with INNOVHH Inc's brand principles and business goals. This project will concentrate on engaging and transforming potential customers into dedicated purchasers via e-commerce or conventional channels by utilizing business development and sales expertise.

The project outcomes will consist of a comprehensive lead generation strategy document that delineates the suggested methods and channels for engaging target audiences. Furthermore, the team will implement the devised strategy and finalize sales. The primary deliverables encompass:

- A comprehensive strategy for both digital and traditional marketing avenues.

- An overview of the lead generation approach.

- Successfully finalize a minimum of one sale.