Data Analysis for STEM the Gap Academy
Project scope
Categories
Data visualization Data analysis Market research Marketing analyticsSkills
social media user research hotjar behavioral analytics analytics squarespace data collectionThe main goal for the project is to review data from social media, hotjar, and analytics on the Squarespace platform to understand trends, how people use the website, and provide direction on how to improve ROI for STEM the Gap Academy. This will involve several different steps for the learners, including:
- Collecting and analyzing data from social media platforms, hotjar, and Squarespace analytics.
- Identifying trends and patterns in user behavior and engagement.
- Providing recommendations on how to improve the website's performance and increase ROI.
By the end of the project, learners should complete the following tasks:
- Data collection and analysis from social media, hotjar, and Squarespace analytics.
- Identification of trends and patterns in user behavior and engagement.
- Recommendations for improving website performance and increasing ROI.
Final deliverables:
- A comprehensive report detailing the findings and recommendations.
- Presentation of the report to the STEM the Gap Academy team.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Gender equalityAbout the company
STEM the Gap Academy (formally Girl Boss Chess) is a women-led organization that empowers, educates and inspires the next generation of girls in STEM. We are raising a generation of girls who are skilful but who are also fierce, persistent, resilient and hopeful to be a part of a future full of innovation and progress that they, too, have had a hand in building.