We are searching for a student who understands google ads and would like to get practice managing google ads as a project. We are willing to teach the student how to manage google ads and work with our research and create ads that track and produce traffic on our website. We would also like this student to be involved in updating our google business page and help us to better represent what we do and our brand through this portal. It could be a team of students as well. There are multiple facets to making the most of google. This project is ideal for a marketing or advertising student or someone who is interested in this side of being an entrepreneur - the importance of being able to to understand the advertising budget, the % of budget that goest to advertising and to google specifically.

• understand google ads
• willing to learn how to manage the business page on google- update photos, see why some photos are not being shown, add events, course dates and links to products and services on our business page.
• organized and a good communicator - create a google ads campaign for 200hr Yoga Teacher Training, 500hr Yoga Teacher Training, 1000hr Yoga Therapist Training, Atlas Children's Workshop Teacher Training and the Life Cycle Teacher Training (Fertility, Prenatal, Postnatal) Program.
• understand how to use competitive research in advertising - or willingness to learn - cull the competition for key words, SEO, Recommend key words for website pages for these programs and for bidding on in ads.
• create an advertising campaign with A/B testing to explore the efficiency of different types of ads and different ad content. Compare brand statement or brand promise to better understand our market and how to reach the.

• orientation meeting to get to know each other and the project
• orientation meeting to get to know SLACK for communication, Trello for project management and our google business page and our google ads account
• set goals/objectives for the project
• weekly meetings to review progress and answer questions
• place ads and measure effectiveness
• teach any skills necessary to make the project successful
• wrap up meeting and potentially a job offer if the incumbent(s) are successful in understanding and producing good results with that understanding of google ads and the business page.