Marketing Strategy for Online Writing Business

Closed
iPlume Writing Inc.
Halifax, Nova Scotia, Canada
Amanda Rogers She / Her
CEO
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Competitive analysis Market expansion Sales strategy
Skills
marketing strategies online writing scheduling marketing materials marketing data analysis social media management market research email marketing social media
Details

Are you a marketing enthusiast with a knack for developing effective marketing strategies and analyzing data to drive business growth? iPlume Writing Inc. is seeking a Marketing Assistant to play a pivotal role in shaping our marketing efforts. As we continue to expand our reach, we need a proactive individual to help us reach new heights in the digital landscape. Our main goals include developing a marketing strategy and gathering data on our target market.



Deliverables
  • Collaborate with our team to develop and execute marketing strategies that align with our business goals.
  • Analyze marketing data and metrics to assess campaign performance and identify areas for improvement.
  • Assist in the creation and optimization of marketing materials and content.
  • Collaborate with social media coordinator to support social media management, including content scheduling and engagement tracking.
  • Conduct market research to identify trends, opportunities, and potential customer segments.
  • Assist in email marketing campaigns and CRM management.
  • Stay updated on industry trends and best practices to keep our marketing efforts competitive.



Mentorship

We can support the team as much as possible through provide background information on the company and consistent feedback throughout the course of the project.

About the company

Company
Halifax, Nova Scotia, Canada
Business & management, Public relations & communications, Publishing & printing

Founded in 2017, iPlume Writing Inc. has quickly established itself as a leader in writing, editing, research, and grant writing, and prospecting. In many cases, the people we work with have brilliant ideas, are building innovative companies, or are doing amazing work in their communities. iPlume helps them take those concepts, brands, and passion projects and communicate them in a clear and captivating way. We know that to leave a good impression on readers, customers, investors, employers, or grant funders, you need the very best in writing and editing. You deserve to work with people who are as excited about your work as you are! That’s why our company is there for you every step of the way, to ensure you achieve the high levels of success for which you strive. Whenever you’re searching for the perfect words, iPlume is ready to turn your vision into a written reality.