Number of individual students required: 3 students

Number of students required to work in team: They can work either in a group or individually

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Examining our client's brand, target audience, and digital marketing strategies to recommend social media content and create social media content.
4. Analyzing our social media accounts and give recommendations

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to:

help us communicate our mandate with people, and make them familiar with what our organization strives to bring economic sustainability to the community through the cooperative model that we create and suggest.

Collective Interchange is a non-profit community service co-operative dedicated to meeting community needs through innovative and cost-effective solutions. It chooses partnership not competition to fill gaps and strengthen the good work being done everywhere. Together we are stronger! In 2015, our team formalized its long-standing value-based partnership under the Collective Interchange umbrella. With this new look, we continue working in collaboration with new and existing networks to generate efficient and creative results. Our team’s collective efforts have impacted stakeholders throughout Newfoundland and Labrador and elsewhere in Canada.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

One of our staff will be regularly supervising the students. Once the students complete the onboarding and orientation process, a weekly meeting will be scheduled based on the team's availability to provide students with weekly check-ins to maintain the quality of the contents and give directions and feedback to their activities.