Communications Strategy for the CBMA
Project scope
Categories
CommunicationsSkills
target audience marketing time management brand awareness communication strategies communication researchIn our efforts to reach our target audiences, the Canada Black Music Archives must develop a communication strategy that is able to reach multiple audiences across various media channels. We want you to assist us in developing a communication strategy that clearly differentiates us from our competitors and serves our target markets.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- Identify trends and opportunities in our target market.
We want to increase our brand awareness through a mission-aligned marketing campaign that works within our budget and time constraints.
You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.
Supported causes
Reduced inequalitiesAbout the company
Word Media Group Inc. is responsible for the development of the Canada Black Music Archives, the official launch of the digital archives took place on November 23, 2023.
The CBMA is a digital music archive that celebrates the historic accomplishments of Black Canadian musicians. Each musician selected for inclusion in the archive has made an important and indelible artistic contribution to the Canadian music canon.
Our organization is made up of a diverse team who are passionate about music and exploring new ideas. We work with interns in different locations with most of our work taking place remotely.
We offer training and education opportunities to young people who are excited about new media. We provide an experiential learning environment that is both stimulating and rewarding.