Social Media Marketing Campaign
Project scope
Categories
Advertising Digital marketing Lead generation Social media marketingSkills
social media campaigns social media content social media management social media marketingWe would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
MW offers a holistic approach to wellness encompassing mental, physical, and emotional well-being. Services include consulting, coaching, and content creation in multiple languages. They focus on stress management, immune support, weight loss, and overall health improvement. Magda's workshops cater to professionals facing stress, and her programs provide lifestyle makeovers without calorie counting. She also offers corporate wellness workshops and AromaTouch Therapy for relaxation and health benefits