The main goal for the project is to develop a comprehensive business strategy and marketing plan for Casablanka Corp. The company is looking to create and build a social media marketing and strategy, conduct marketing analytics, develop SEO to generate more sales and business exposure, and manage the project. This will involve several different steps for the students, including:

- Conducting a thorough analysis of the company's current business operations and market position.

- Developing a social media marketing and strategy plan to increase brand awareness and customer engagement.

- Implementing marketing analytics to track and measure the effectiveness of marketing efforts.

- Creating an SEO strategy to improve the company's online visibility and drive more sales.

- Managing the project and ensuring all tasks are completed on time and within budget.

By the end of the project, students should complete the following list of activities:

- A comprehensive business strategy and marketing plan for Casablanka Corp.

- A detailed social media marketing and strategy plan, including content calendar and target audience analysis.

- Marketing analytics report with key performance indicators and insights for future marketing efforts.

- SEO strategy implementation and analysis report with measurable results.

- Project management documentation and progress reports.

Final deliverables:

- A final report including the business strategy, marketing plan, social media strategy, marketing analytics, SEO strategy, and project management documentation.

- A presentation explaining all research, findings, and recommendations from the report.

Offer mentorship to student and help student with real life work experience. Our team would provide recommendation and advise on career advancements and offer letter.