Paideia Mundi seeks to establish a cohesive branding strategy for both the organization and its founder. The goal is to enhance brand recognition and effectively communicate its mission to a wider audience. The project involves analyzing current branding efforts, identifying key brand elements, and developing a comprehensive branding strategy. Additionally, a strategic communication and PR plan will be designed to align with the new branding strategy. This project provides an opportunity for learners to apply marketing and communication theories to real-world scenarios, focusing on brand development and strategic communication planning.

The project deliverables include a detailed branding strategy document outlining the brand's core values, mission, and visual identity for Paideia Mundi and its founder. Additionally, a strategic communication and PR plan will be developed, including key messaging, target audience identification, and proposed communication channels. These deliverables will provide a clear roadmap for enhancing the organization's brand presence and communication efforts.