Positions available: 4

RE:Futurists is a start-up marketing agency dedicated to promoting regenerative business practices. Regeneration is the step beyond sustainability. It is the emerging ethical trend at the intersection of Shared Values, benefit corporations / B Corps, social purpose entrepreneurship, circular economy and sustainability. Companies and customers adopting regenerative values are driven by an understanding that the global economy must undergo rapid transformation to offset climate change and meet the Sustainable Development Goals. The Doughnut Economy model developed by Economist Kate Raworth best describes the ethos of regenerative businesses.

RE:Futurists seeks to be the most trusted guide and curator (platform) for the emerging regenerative economy. Imagine a "Consumer Reports" of regeneration. Two important features differentiate RE:Futurists.

1) RE:Futurists has a proprietary vetting process for all clients. Businesses represented on our platform meet the highest standards of business practices, e.g., supply chains, manufacturing, raw materials, and human capital investments.

2) RE:Futurists’ core marketing methodology is a global community of nano-influencers. Nano-influencers, content creators, follow a campaign brief and produce novel content to promote products and services to their networks.

This project will include:

• Competitor Analysis and Eco-Mapping. Research and identify marketing companies that specialize in promoting regenerative brands (including as a focus sustainable and B-Corp companies). Provide a summary (either 2-4 paragraphs / bullet points / SWOT) describing our competitive advantages and disadvantages relative to competition identified.
• Research existing 3rd party standards. Identify leading certificates and/or licenses currently available for companies asserting (regenerative) sustainability and related triple bottom line values. This is important to design our vetting process. What should the transparency standards for a regenerative business be?
• Evaluate and create marketing and digital content strategies.

We will give you access to organizational assets to support this project including a preliminary list of 3rd party providers, (eg, B Lab,) that we would like you to analyze.

Objective

We hope to gain a comprehensive understanding of similar companies in the regenerative marketing space.

Students will report directly to our co-founders, and will be given regular feedback throughout the project.