Developing creative toolkits for a food sustainability documentary
Project scope
Categories
Graphic design Branding & style guides Product or service launch Environmental sustainability EducationSkills
target audience marketing planning documentary films multimedia animations supply chainFOOD SYNERGY is a multimedia feature documentary being developed in Vancouver BC Canada. It is the first documentary addressing all seven stages of the entire food supply chain. With multimedia styles ranging from song and dance to animation and interviews, it will feature inspiring stories from local and international heroes empowering audience members to love food and fight waste from farm to fork. More information: www.foodsynergymovie.ca
YOUR MISSION
You will be in charge of creating a media/press toolkit for use in screenings, outreach and marketing plan. The documentary will be launched by Fall 2023, and you will help maximise our positive impact! Templates and examples will be provided.
KEY RESPONSIBILITIES
#1 Analyse toolkits from other documentaries
- Analyse 10 screening toolkits from other documentaries and list 3 strengths and 3 weaknesses for each
- Provide 1 list a recommendation for the design of the Food Synergy toolkits
#2 Design a toolkit for media
- Understand film’s vision and target audience so style of press kit aligns
- Explain step by step how to host a screening, in-person or online
- Make the kit visually pleasing and informative, with a Call To Action specific to media
#3 Design a toolkit for other partners to host a screening
- Explain step by step how to host a screening, in-person or online
- Make the kit visually pleasing and informative, with a Call To Action specific to potential organisations willing to host a screening
- Create 12 social media posts based on the content of the toolkit
WHO WILL YOU REPORT TO?
Vivian Davidson, Director and Producer of the Food Synergy Movie
You will have frequent check-ins.
WHAT WE HAVE TO OFFER:
- A rare opportunity to work for a Canadian food sustainability documentary
- A critical role in maximising our positive impact on the food supply chain
- An open culture where you can unleash your creativity
- Free access to the documentary once released
Supported causes
Climate actionAbout the company
Gaia Productions has, as a mission, to inspire positive change in society at all levels. Through visual storytelling, its films aim to educate, motivate and entice people to take note of who they are, how they live and how they affect the world around them. From short and long form scripted drama, documentaries and series, Gaia Productions seeks to be the medium with which viewers of its productions learn, feel, think and engage with themselves and those around them. Issues from sustainability and environmental conservation to historical-based dramas and fictional stories, this company combines its ethos of passionate storytelling with the potential of visual film to reach audience members across the word.