We are currently launching a new website for our company and we have a project that we hope for a professor and their students to take on for a semester. We are a newly formed national public speaker's agency that requires assistance with our marketing campaigns. We are a small team of 4 and it is difficult for us to find the time and develop materials based on the right strategies for digital marketing campaigns.

We are well on our way to become an outbound business, currently nearing the launch of our new website (www.speakerscanada.ca) and are currently booking virtual presentations for 2021, and in person events in 2021. We work with many different types of Public Speakers (Keynote speakers) who are all very interesting themselves, and we are able to use them as a main resource for some of our campaigns and branded materials. We also have a fresh logo and an older logo we are using built out with custom fonts, templates and branded materials available for the project.

We are hoping that this project will be taken on by a larger team, to work together to assist us with our digital/brand marketing strategies. We are mostly an inbound business at this stage and we are working hard right now to upgrade and optimize our internal systems for future campaigns and engagement to our website/company.

There are many different approaches and opportunities we have come up with to assist us with our marketing, but hope to get some fresh minds on the project to develop materials and even some strategy for us to increase our digital imprint, social media engagement, our brand/website engagement, and our campaign digital marketing materials to focus on lead generation for us moving forward.

Some ideas we have and hope to have created:

1. Digital Marketing Values - Topic related Videos - combining our speaker videos to create commercial style videos for when we run email campaigns for topics, awareness weeks/days, conferences and speaker types. Content to bring clicks to action. Target marketed materials for campaigns. Also targeted speaker related content.

2. Split tested campaign management to create strategy based on engagement and targeted clients within the industry

3. LinkedIn and Social Media - Funnels in place to cycle back to generate leads and social media engagement - split tested strategy, conversion to leads etc

4. Identify new markets, strategies, areas for improvement and set us up for success as an outbound business. Newsletter topics, back end and front end for speakers on site, back end/front end for clients on the site.

5. Create a branded marketing package for each speaker (300) that syncs with our new site which we can send to clients when one of our speakers have been booked. - bio, topics, images, videos, contact info, etc. We will optimize when created to be implemented with our CRM

6. Marketing and engagement ideas such as free events - virtual or live, selling tickets to the events, webinar meetings with clients/speakers for driving new ideas.

7. App development ideas for organizers, speakers and audiences.

6. Surveys for clients after each event - feedback for us and our speaker

7. Surveys to speakers - how we can improve as a business

We are very flexible on how this can be created/delivered and achieved. We feel it is a great project for a classroom as they will be able to learn about the public speaking industry, access some pretty cool content and speakers, and also have a lot of opportunity since the industry is so spread out into different ways you can market, and target.

Thank you for your consideration!

I am the owner and operator of the business. I am here to provide all company marketing logs and design & materials, target market, strategy and oversee all aspects of the design/implementation. I hope to meet regularly with the team to review and plan step by step.