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PR & Communications Intern

Closed
YMCA of South Hampton Roads
YMCA of South Hampton Roads
Chesapeake, Virginia, United States
Amelia Baker
Amelia Baker
Chief Marketing Officer
2
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
press releases newsletters content creation communication
Details

We want to be recognized in our community for the work that we are doing. We have a great story to tell and we want it to be read by our membership and picked up by media outlets. We need students to create content and press releases for us.

Students should be prepared to:

  • Help us refine our story to something compelling and news-worthy
  • Write up press releases around multiple news-worthy stories
  • Write newsletter, social media, or other content to tell our story to YMCA members and the community
  • Identify media outlets that are most beneficial to us/most likely to pick the story up. 
  • Help to create a PR contact list of local media in the many cities we operate in
  • Pitch/send press releases and establish positive rapport with media contacts
  • Secure media exposure for our organization. 
  • Support Content Director with additional storytelling projects as they arise
Deliverables
No deliverables exist for this project.

About the company

Company
https://www.ymcashr.org/
Chesapeake, Virginia, United States
Unknown industries

Welcome to the Y. We're an inclusive organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.

Each YMCA location is governed by a volunteer board of community leaders. Our charitable mission allows Y programs and services to be available to all members of our community, regardless of their ability to pay. Join your friends and neighbors at the Y and experience how we fulfill our mission to put Judeo-Christian principles into practice through programs that build healthy spirit, mind and body for all.