Heart Month and CHD Awareness Week (Feb 2022) campaign
Project scope
Categories
Communications Marketing strategy Media Visual artsSkills
advocacy influencing skills scheduling congenital heart defects social media campaigns social media content marketing innovation digital communicationsProject Summary
Assist with creation and deployment of virtual CHD (Congenital Heart Disease) Awareness Week campaign during Heart Month (February 2022)
Project Scope
Create innovative and market trending digital communication resources and social media campaign to help advocate and support children and adults living with Congenital Heart Disease (CHD).
Project Objective
Assist with campaign creation, logistics, social media content and scheduling of CHD Awareness campaign. Create multi channel digital resources.
Create content and images that maximize impact and engagement on social media.
Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, influence behaviour to maximize awareness and boost advocacy.
Introductory presentation and project kick off discussion with project team. Status updates monthly as minimum or as needed.
Our team is available to answer any questions and clarify objectives or tasks.
About the company
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.