Market Segmentation Analysis for Enhanced Service Delivery
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Project scope
Categories
Market research Customer segmentation Market expansionSkills
target audience data analysis business process management marketing content creation market analysis market positioning market segmentation management market dataTGT Solutions Inc (TGT) is seeking to enhance its market positioning by better understanding various market segments and servicing them. The goal is to identify key target audiences that align with the company's offerings and enabling more tailored marketing efforts.
This project will require learners to apply their knowledge of market analysis, data interpretation, business process management and content creation appropriate for the market.
The team will analyze existing market data to identify distinct segments and propose strategies to engage groups within these market effectively. Concurrently, they will evaluate what has worked in these markets and how existing technologies can further assist with solving problems in these markets and recommend actionable improvements. T
The project is designed to be completed within 80 hours, focusing on practical application of classroom concepts.
Deliverables
The deliverables for this project include a comprehensive market analysis report and a detailed plan on how TGT can approach this market segment.
The market analysis report should outline potential client segments, their characteristics, and recommended engagement strategies. The plan should highlight current opportunities and propose specific actions to take advantage of the opportunities.
Both deliverables should be presented in a professional format, suitable for review by TGT Solutions Inc's management team.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
For the past 28 years, TGT (The Genesis Team) has worked to create an industry-leading team of professionals who develop new products and deliver world-class services internally and externally. We are visionary in our leadership and work very closely with our clients to help them to Profit Through Technology®.
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