The primary objective of the Educational Platform UI/UX Design Project is to create an intuitive, engaging, and accessible digital learning environment. This platform aims to facilitate structured learning pathways, provide valuable resources, and offer career support to help users transition into the agritech industry successfully.

Our current challenges with website include:

1. Ensuring all educational content is easily accessible and understandable, particularly for non-native English speakers or those with limited educational backgrounds.
2. Maintaining user engagement and motivation throughout the learning process to ensure high course completion rates.
3. Integrating the platform with external systems such as local agritech companies for internships, job boards, and community forums.

Our Specific Goals Include:

1. Develop a user-friendly interface that simplifies navigation and enhances the overall learning experience.
2. Ensure the platform is accessible to users with diverse backgrounds and varying levels of technical proficiency.
3. Create a sense of community through forums, discussion boards, and networking opportunities.
4. Facilitate collaboration between learners, educators, and industry professionals.

The project aims to create an intuitive, engaging, and accessible digital learning platform.

Goals of this project include:

1. Enhanced Learning Experience: Develop a user-friendly interface with interactive content.

2. Accessibility and Inclusivity: Ensure the platform is accessible to a diverse user base with varying technical proficiencies.

3. Community and Collaboration: Foster a sense of community and collaboration among users.

4. Practical Application and Career Readiness: Provide hands-on learning opportunities and career support.

5. Scalability and Sustainability: Design a scalable and sustainable platform.

Milestones and Timeline:

Phase 1: Project Planning and Initial Setup (June,2024)

- Define project scope and objectives.

- Assemble the project team.

- Develop a detailed project timeline and set milestones.

Phase 2: Requirements Gathering and Review (July,2024)

- Review existing requirements and designs.

- Conduct stakeholder interviews to gather additional requirements.

- Identify gaps and areas for improvement in current designs.

Phase 3: Design Audit and Competitive Research (August,2024-September,2024)

- Conduct a design audit to identify pain points, bottlenecks, and areas for improvement.

- Perform competitive research to analyze competitors' design strengths and weaknesses.

- Develop actionable recommendations based on findings.

Phase 4: User Research (October, 2024-November, 2024)

- Develop research plans, screener surveys, and conduct user interviews.

- Create user personas to better understand the target audience.

- Summarize key findings and recommendations from user research.

Phase 5: Redesign and Prototyping (December, 2024)

- Workshop ideas and develop wireframes or mockups showing improved user flows.

- Create high-fidelity mockups and develop a prototype in Figma.

- Conduct usability testing to validate designs and gather feedback.

Phase 6: Finalization and Handoff (January 2025)

- Incorporate feedback from usability testing into final designs.

- Prepare a package of all deliverables and findings for handoff.

- Ensure all documentation is clear and comprehensive for future reference.

Specific Needs

1. Content Creation:

  - Develop engaging multimedia content for the website

  - Ensure content is tailored to the needs of beginners and non-native English speakers.

2. Technical Integration:

  - Integrate the platform with local agritech companies for internships and real-world projects.

  - Implement robust API integrations for seamless data exchange.

Deliverables

1. Design Audit:

  - Audit the current user flow to identify pain points, bottlenecks, and areas for improvement.

2. Competitive Research:

  - Analysis of direct or indirect competitors' design strengths and weaknesses, with actionable recommendations.

3. User Research:

  - Research plans, screener surveys, user interviews, and persona development to better understand users.

4. Usability Testing:

  - Summary of key findings and recommendations, or documentation of testing sessions to understand users’ experience and interaction with the product.

5. Redesign Recommendations:

  - Improved flows for distinct user types. Workshop ideas and turn those into wireframes or mockups.

6. Prototype:

  - High-fidelity mockups and a prototype in Figma to test and validate the designs.

Finalization

- Handoff all deliverables and findings in a comprehensive package.

- Ensure the work is easily understood and can be incorporated into future projects.

Project Timeline Overview

Phase 1: Project Planning and Initial Setup

- Kickoff meeting

- Define project scope and objectives

- Assemble the project team

- Develop detailed project timeline and set milestones

Phase 2: Requirements Gathering and Review

- Review existing requirements and designs

- Conduct stakeholder interviews

- Identify gaps and areas for improvement

Phase 3: Design Audit and Competitive Research

- Conduct design audit

- Perform competitive research

- Develop actionable recommendations

Phase 4: User Research

- Develop research plans and screener surveys

- Conduct user interviews

- Create user personas

- Summarize key findings

Phase 5: Redesign and Prototyping

- Workshop ideas and develop wireframes/mockups

- Create high-fidelity mockups

- Develop a prototype in Figma

- Conduct usability testing

Phase 6: Finalization and Handoff

- Incorporate feedback into final designs

- Prepare a comprehensive handoff package

- Ensure clear documentation for future reference

• Preparation of any relevant resources and assets in advance of the kick off call
• With a regular weekly check-in call
• Reasonably responsive throughout the collaboration to unsure progress is not blocked.
• Allow the learners to share the work they do for us in job search materials
• Doing design review sessions weekly bringing in other teams such as marketing and communications.