The main goal for the project is to increase the visibility and reach of East Van Coaching through social media content creation and search engine optimization. The project aims to attract more actors to the studio and promote the inclusive, safe, and progressive environment offered by the female-run team of coaches in East Vancouver.

This will involve several different steps for the students, including:

- Researching the target audience and creating engaging social media content that highlights the benefits of the coaching services and classes offered.

- Developing a search engine optimization strategy to improve the online visibility of East Van Coaching and increase organic traffic to the website.

- Collaborating with the coaching team to understand their unique selling points and create content that resonates with potential clients.

- Analyzing the performance of the social media content and SEO strategy to make data-driven improvements.

By the end of the project, students should complete the following tasks:

- A social media content calendar with engaging posts tailored to the target audience.

- A search engine optimization plan outlining the strategies and tactics to improve the website's ranking.

- Performance analysis reports for social media content and SEO efforts, with recommendations for future improvements.

Final deliverables should include:

- A comprehensive report detailing the social media and SEO strategies, their implementation, and performance analysis.

- A presentation summarizing the key findings and recommendations for East Van Coaching's marketing efforts.

Support from coaches

Staff time

Access to tools and technology

Access to data

Memberships to canva etc if requested

Open to other forms of support and mentorship