Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers.

We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us.

• Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed.
• Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users.
• Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well.
• Conducting user testing scenarios with our product and reporting results back

By the end of the project, students should complete the following list of activities:

• Familiarize themselves with our existing product
• Familiarize themselves with industry-standard user testing processes
• Conduct user testing scenarios with real and potential users
• Present any findings and provide a detailed written report of methodology, test subjects, tests, and outcomes/insights.

Final deliverables should include

• A final report detailing methodology, test subjects, tests, and outcomes/insights.
• A presentation of 10 minutes and the final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry standard testing techniques