NL Eats is looking to enhance its digital presence and community engagement to further its mission of addressing food insecurity in Newfoundland and Labrador. The project aims to design and implement strategic digital marketing campaigns that align with NL Eats' objectives. Learners will apply classroom knowledge of marketing and analytics to real-world nonprofit challenges, gaining hands-on experience in project management, marketing strategy, and social media engagement. The project involves developing engaging content for various social media platforms, conducting market research to identify target audience segments, and analyzing marketing performance using tools like Google Analytics. The ultimate goal is to boost NL Eats' visibility and engagement across digital channels, leveraging data-driven insights to optimize audience interaction.

The project will result in several key deliverables, including a comprehensive digital marketing plan with defined KPIs, a content calendar for social media platforms, and regular reports with insights and actionable recommendations. Learners will also provide a final report summarizing all research, strategies, results, and key takeaways, along with a presentation of marketing strategies, content calendars, analytics, and recommendations for future improvements.