We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

The initiatives we're interested in focusing on are the following:

• Growing SlowGreen’s following, reach, distribution, and business capacity via social media marketing, Facebook/Google ads, and other strategies
• Promoting sustainability and minimal environmental impact - creating dedicated pages for these initiatives on the website
• Using Facebook Ads to promote Dinners on both Facebook and Instagram
• Setting up Instagram Shopping via connection to Website
• Creating Carousel posts where items in photos are tagged with buy buttons that link to corresponding product pages on slowgreen.ca
• Bringing monthly promo graphics to Instagram Stories (short Stories that are later saved to organized Monthly Highlights)
• Optimizing print copy (where designs can be translated into different formats easily, minimal changes needed)
• Creating retail-ready products for independent grocers (not focusing on big-box stores right now)

Available for weekly/bi-weekly meetings, as well as email anytime.