Maximize Success is seeking to enhance its competitive positioning in the coaching industry by developing a comprehensive business strategy. The project aims to provide a detailed analysis of the competitive landscape, identifying key competitors and benchmarking their strengths and weaknesses. This will enable Maximize Success to understand its current market position and identify opportunities for growth. Additionally, the project will focus on creating a market expansion report that outlines strategic recommendations for reaching new audiences and expanding services. The goal is to ensure these strategies align with the company's long-term vision, ultimately enhancing its market presence and competitive edge. The project will involve a series of closely related tasks, including data collection, analysis, and strategic planning, all of which can be completed by a team of business students within 80 hours.

The project will deliver a comprehensive business strategy document that includes a competitive landscape analysis and competitor benchmarking report. Additionally, a market expansion report will be provided, featuring strategic recommendations for growth. These deliverables will be presented in a professional report format, accompanied by a presentation summarizing key findings and recommendations. The deliverables will offer actionable insights to support Maximize Success in achieving its strategic goals.