Ziga Inc seeks to understand the various internal and external factors influencing its operations to enhance strategic decision-making. This project involves a comprehensive analysis of the organization's environment, focusing on identifying strengths, weaknesses, opportunities, and threats (SWOT). Learners will apply theoretical knowledge from their coursework to evaluate Ziga Inc's internal resources, capabilities, and culture, as well as external factors such as market trends, competition, and regulatory changes. The goal is to provide Ziga Inc with actionable insights that can inform future strategies and improve organizational performance. The project will be structured into closely related tasks, ensuring a focused and cohesive analysis.

The project deliverables include a detailed SWOT analysis report, highlighting key internal and external factors affecting Ziga Inc. Additionally, learners will present a strategic recommendation document outlining potential actions Ziga Inc can take to leverage opportunities and mitigate threats. The deliverables will provide Ziga Inc with a clear understanding of its current environment and strategic options.