Our organization is able to offer a virtual internship opportunity for 3 or more students. (The project is best fulfilled by a team).

The primary focus for the students will be: The student team will assist in the design, development, and preparation for market of Carpe Diem’s online Mortgage and Home Ownership Primer course and the introduction of our Deposit LoanTM program for home ownership.

The student team will have a primary area of focus: Recommend our renewed website architecture and content, and the on and off-line channels for promoting public awareness of the Deposit LoanTM program and the opportunity it provides for affordable home ownership in Canada’s expensive major metropolitan markets. (Our staff will implement recommended website adjustments in a Wordpress format).

Our goal at the end of this experience is: We will be ready to show funders the planned steps we will take to launch the Deposit LoanTM program and the financial literacy online course, the budgets for our development, launch and operations, and the team we have identified and/or assembled to execute the plan.

Other duties the students may complete could include: In keeping with the above goal, the student team will cover these duties:

• Become familiar with Carpe Diem’s brand DNA – our target clientele, our Mission, Vision, and Values, our concept for inter-generational housing environments with intentional community, and our vision for the Deposit LoanTM program and the online financial literacy course;

• Review our existing website and determine required adjustments to the site for showcasing the Deposit LoanTM program and hosting the online Mortgage and Home Ownership Primer course ;

• Create and curate content;

• Investigate candidates and sources for graphics, photography, and video, and estimate the budget for same;

• Research and recommend the communication channels that Carpe Diem will use to optimize its integrated advertising, promotion, and public relations, including paid channels - and estimate the budget for same. Target audiences include B-to-B and B-to-C;

• Design the social media campaign, considering target audiences and strategic alliances, influencers, SEO, using aggregators like Hubspot or Hootsuite, creating and staging content, using CRM, generating inbound marketing signups and referrals, and ensuring privacy and other regulatory compliance;

• Craft the consolidated development, launch, and operating budget for the overall communications strategy.

We will plan to communicate with our virtual intern team using these communication tools: We plan to use, in this order of importance and regularity:

• Daily or weekly team video calls

• Group and individual email, as appropriate and efficient

• Riipen messaging wherever possible – ie: for the email channels

• Team document creation, editing, storage, and access – using Riipen, Google Docs, or Microsoft Teams

Student's primary contact: Pat Frewer, company founder and president

Secondary contact: Leah Albrecht, Pat’s Executive Assistant