Create a digital wholesale package

Closed
TinyHorse
Toronto, Ontario, Canada
Employer
(19)
4
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Lead generation Market expansion Sales strategy Marketing strategy
Skills
wholesaling sales research
Details

After 7 years of DTC sales, TinyHorse is expanding into the wholesale market! We design and produce gear for walking multiple dogs, and after becoming internationally-known in the dog walking industry, we're ready to expand our retail presence. An important piece in this effort is to create a wholesale package that introduces buyers to our products and product variants. The student will assist company founder Taylor Leedahl in generating a digital catalogue to be distributed among potential wholesale clients.

Deliverables

The following tasks need to be completed:


  1. Research strategies for digital wholesale catalogues and present findings on the key elements that should be in the catalogue.
  2. Research and present various catalogue formats -- what platforms will work as an easy-to-use publishing tool that is engaging and simple for our customers, and can seamlessly link them to our website where they can place orders.
  3. Once the strategy is finalized, the student and Leedahl will work together to select and layout content for the catalogue.
  4. Assist Leedahl in publishing the catalogue.
Mentorship

Regular online (or in-person if you're in Toronto) check-ins to receive updates and provide information. Shared Drive folder for any necessary documents and data.


Founder Taylor Leedahl will always be available during office hours to answer questions as they come up.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Retail

TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.

We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.

We are working towards expanding our team to manage the steady growth of our company.