This project provides a unique opportunity to bridge the gap between traditional philanthropy and modern digital engagement, allowing learners to explore creative branding solutions while making a meaningful social impact.

We’re a cutting-edge fundraising platform merging the thrill of lotteries with purpose-driven missions. We’re looking for fresh, innovative minds like YOU to help reimagine how non-profits engage with the next generation of donors.

Why RPM?

• Hands-On Experience: Develop campaigns for real non-profits, driving engagement through digital gamification, referral incentives, and more
• Build Your Portfolio: Work on national-level projects that combine branding with social impact
• Innovate with Impact: Help redefine donor engagement for purpose-driven organizations
• Collaborate: Work alongside seasoned marketing pros and tech innovators

Project Objectives:

1. Understand the Audience: Analyze the preferences and behaviours of younger donor demographics (ages 18–35)
2. Refine Key Messaging: Develop concise and relatable messages that highlight RPM’s values: Exciting rewards with a meaningful purpose
3. Design a Campaign Framework: Outline one focused digital campaign that includes creative content and engagement strategies
4. Define Success Metrics: Suggest clear, simple metrics for evaluating campaign effectiveness

Deliverables:

A. Strategic Marketing Outline

• Summary of key audience insights and proposed messaging (1-2 pages)
• Concise explanation of the marketing approach (1-2 pages)

B. Mock Campaign Concept:

A single creative campaign idea, presented as:

• Social media content plan with 3–5 example posts or ads
• Gamification element (e.g., concept for user rewards or challenges) that can be integrated into our platforms (website and app)

C. Implementation and Evaluation Plan:

• Define 3-4 success metrics (e.g., engagement rates, app downloads, $ contributed, repeat engagement within RPM platforms)
• Describe how these metrics will be tracked and analyzed