INSIGHT-SELLING AND PARTNERSHIP STRATEGY.2
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
sales process affiliate marketing invoicing value propositions sales prospecting cash reconciliation banking machine learning service strategy reconciliationABOUT COMPANY
Founded in New York by veterans of the banking industry our mission is to provide machine learning-based technology solutions that push automation and straight-through processing to the next level, driving down the need for tedious manual work and freeing up the most precious resource an organization has: its people.
PROJECT SCOPE
Our organization has developed a novel machine learning-based solution to a pain point for financial institutions during transaction reconciliation processes. (The most prevalent and most widely known example of a transaction reconciliation is a cash reconciliation which is performed between business activity transactions such as expenses, invoices, trades etc and the associated cash movements.)
We would like to improve/develop the following in order to grow our sales:
Prospecting Strategy - Evaluate our current leads base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
Review and improve our existing sales process and sales playbook. We recently developed the industry's first survey/assessment which focuses on and quantifies this industry pain-point and would like to use this survey and it’s finding to create an insights-driven sales process. We also just launched datasets for use for benchmarking of machine learning matching solutions which we would like to use incorporate into our sales process a scientific proof-driven style of selling.
Develop channel partner, affiliate marketing and platform as a service strategy. We already established a partnership with one of the Big 5 consulting firms and would like to continue building out relationships with other partners. We would like to develop a well-constructed, attractive and standardized value proposition, referral program, revenue share model etc, co-branding.
You will work with the core Operartis team and meet as frequently you need to with the CEO as the project progresses. The Operartis team is a compact, friendly team where you will have a welcoming place to express your creativity and problem solving skills.
About the company
Founded in New York by veterans of the banking industry our mission is to provide machine learning-based technology solutions that push automation and straight-through processing to the next level, driving down the need for tedious manual work and freeing up the most precious resource an organization has: its people.