Social Media Strategy & Implementation
Project scope
Categories
Operations Marketing strategy MediaSkills
social media canva (software) social media content social media strategy business to business digital marketing branding customer relationship managementOur Current Challenge:
Our team is looking for social media students who can help us drive more traffic and improve our social media positioning.
This is an excellent opportunity for a team of students as a collaborative project for real-world social media, bringing a start-up tech company to several B2B marketplaces.
The primary project requirements include:
- Analysis of all platforms that are relevant to our branding and business plan.
- Development of a strategy across all the different social media platforms, using as much integration as possible.
- A strategy document to outline:
- Search and report all the requirements for each social media platform
- Required to address the different audiences our platform is targeting and require outreach to;
- Providers
- Corporate clients
- Organic users
- Users to push their employers/organizations/government agencies to use WellnessWrx
- Governmental agencies
Requirements:
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as; Canva, a CRM program, to integrate content and graphics on social media platforms
We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
- To help onboard our BtoB market and achieve being the top-ranking corporate global wellness platform.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- We will provide
- Provide a dedicated contact who is available to answer periodic emails or phone calls over the project's duration to address students' questions and concerns.
- Dedicated contact will be available for a quick phone or virtual call to initiate your relationship and confirm your scope as an appropriate fit for the course—approximately 30 minutes.
- The Executive Team will be available for a short project kick-off with students (virtual conference call) to introduce the company and project goals—approximately 60 minutes.
- The Executive Team would be available for all sessions where student groups present their findings and recommendations—Virtual conference call.
About the company
WellnessWrx is a startup tech company in the wellness industry. Our mission is to raise the profile of wellness in the corporate world by offering our curated blended holistic and mainstream marketplace for the workforce.