Social Media Marketing

Closed
Emily Johnson
Founder and Creative Director
(11)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
senior fitness communication marketing social media strategy blogs auditing
Details

StrongerU Senior Fitness invites students from MAR 3235 at Florida Gulf Coat University to apply their in-class knowledge to analzying our current social media strategy and suggest/develop improvements and new directions.

We invite students to:

  • Conducting an audit of our current social media presence.
  • Developing strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Develop strategies for increasing engagement on our various public accounts, blogs, and other marketing assets.
  • Conduct an assessment of the effectiveness of our current communication channels
  • Identify best practices to reach a new target audience.
  • Identify best practices within our current market segment to achieve a larger market share.
  • Develop a 6-month rollout plan.
  • Create example social media posts
Deliverables
No deliverables exist for this project.

About the company

Company
Canada
2 - 10 employees
Sports & fitness, Education, Hospital, health, wellness & medical

StrongerU Senior Fitness empowers recreation, fitness, and wellness professionals, and senior-serving organizations to deliver exceptional senior fitness experiences. We are the first senior fitness education company globally to offer online instructor certification and 30 minutes of new class content monthly in a rotation of four formats: Cardio, Strength, Stretch, and Circuit. Individuals and organizations across Canada, the US, Australia, and New Zealand have become StrongerU Senior Fitness Instructors to enhance the health and fitness of the seniors they serve.