The main goal for the project is to conduct comprehensive market research to understand consumer preferences, trends, and demands in the air care product industry. This will involve analyzing the current market landscape, identifying key competitors, and gathering insights on customer behavior and preferences related to air care products.

- Conducting a thorough analysis of the current market landscape for air care products, including key players, market size, and growth trends.

- Identifying and profiling key competitors in the air care product industry, including their product offerings, pricing strategies, and market positioning.

- Gathering insights on consumer behavior and preferences through surveys, interviews, and data analysis to understand the factors influencing purchasing decisions for air care products.

- Providing a detailed report summarizing the findings of the market research, including actionable recommendations for product development and marketing strategies based on consumer insights.

I will work together with the students to plan the project and define the scope of the research. Afterwards, I will schedule meetings with the students every other day for a minimum of 30 minutes to review the project's advancement and offer feedback and support as necessary.

The students will acquire valuable teamwork skills, business consulting experience, and project management abilities.