SEO Optimization for Small Business WordPress Website

Closed
iPlume Writing Inc.
Halifax, Nova Scotia, Canada
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Data analysis Digital marketing Search engine optimization Website development Information technology
Skills
extensible markup language (xml) web traffic google analytics search engine optimization wordpress bluehost friendliness
Details

Details

We are looking for students to help us improve the quality and quantity of website traffic to our website through search engine optimization. The website is WordPress and is hosted through Bluehost. Bluehost helped us build out our website and is doing some SEO, but it is minimal.

The main tasks we would like students to complete include:

  • Conduct Keyword Research
  • Define Achievable Keyword Targets
  • Create a Topic Strategy
  • Document Organic Traffic Goals
  • Install Google Analytics and Search Console on Website
  • Track Keywords
  • Submit an XML Sitemap
  • Ensure Website Is Indexable
  • Install SSL Certificate
  • Crawl Website and Monitor and Fix Crawler Issues
  • Optimize Meta Tags
  • Measure Website Uptime and Page Speed
  • Check Mobile Friendliness Score
Deliverables
No deliverables exist for this project.
Mentorship

The student will be mentored and supervised on a daily/weekly basis by iPlume Writing's Marketing Manager.

About the company

Company
Halifax, Nova Scotia, Canada
Business & management, Public relations & communications, Publishing & printing

Founded in 2017, iPlume Writing Inc. has quickly established itself as a leader in writing, editing, research, and grant writing, and prospecting. In many cases, the people we work with have brilliant ideas, are building innovative companies, or are doing amazing work in their communities. iPlume helps them take those concepts, brands, and passion projects and communicate them in a clear and captivating way. We know that to leave a good impression on readers, customers, investors, employers, or grant funders, you need the very best in writing and editing. You deserve to work with people who are as excited about your work as you are! That’s why our company is there for you every step of the way, to ensure you achieve the high levels of success for which you strive. Whenever you’re searching for the perfect words, iPlume is ready to turn your vision into a written reality.