The primary project goals include:

•  Improvement of our social media presence
• increase the frequency and quality of social media postings and reels
• identify areas for improvement to increase our social media presence and execute these ideas
• create innovative social media marketing campaigns

1. Keyword analysis to determine relevant search terms to our organization.
2. A strategy document to outline: Social media strategy to increase the number of followers/likes and shares.
3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site and increase followers.
4. Creating engaging content for prominent media websites: Instagram, Facebook, Twitter, YouTube
5. Working with tools and programs such as Canva (We have a paid account).

Students will work closely with the primary project manager who is supervising and available for questions. This will also include regular progress meetings where adjustments to the students' tasks and duties can be made if necessary. Students must submit social media posts for approval prior to making them public.