The main goal for the project is to create a social media campaign strategy to promote the Peace Walk community event, with a focus on building community and training youth.

This will involve several different steps for the learners, including:

- Researching the target audience and their social media habits.

- Developing engaging content that aligns with the mission of I TALK TO STRANGERS Foundation.

- Creating a content calendar and scheduling posts for the campaign.

- Identifying key performance indicators (KPIs) to measure the success of the campaign.

- Collaborating with the I TALK TO STRANGERS Foundation team to ensure the campaign aligns with their vision and goals.

By the end of the project, learners should complete the following tasks:

- A comprehensive social media campaign strategy document.

- Engaging and relevant content for the campaign.

- A content calendar with scheduled posts.

- Identified KPIs and a plan for measuring the campaign's success.

- Collaboration with the I TALK TO STRANGERS Foundation team to ensure alignment.

Final deliverables:

- A finalized social media campaign strategy document.

- Scheduled social media posts for the campaign.

- Analysis of the campaign's performance and recommendations for future improvements.

As a member of the ITTS support team you will have access to the suitable team management and communication platforms. Members will have time with ITTS executive team members for mentorship and consultation.

Team membership will also include:

• invitation to ITTS team and strategy meetings
• recorded community service hours
• discounts on ITTS products and services