Wouessi Inc. is in the midst of a digital transformation, with a focus on enhancing its online presence through high-quality content. This project aims to develop engaging, informative, and SEO-optimized content for Wouessi’s website, blog, and social media platforms. Students will have the opportunity to apply their research, writing, and editing skills to create content that aligns with Wouessi’s digital marketing strategy. The project will involve understanding Wouessi’s target audience and crafting content that resonates with them, ultimately contributing to the company’s brand identity and authority in the technology sector. By participating in this project, students will gain insights into the role of content in driving business growth and engaging a diverse client base.

The project deliverables include a set of high-quality, SEO-optimized articles and social media posts tailored to Wouessi’s target audience. Students will produce content that supports Wouessi’s digital marketing strategy and enhances its brand identity. Deliverables will also include a content calendar outlining the publication schedule and a brief report summarizing the research and strategies used in content creation.