The problem learners will be solving is increasing sales for Omax3m through effective social media marketing strategies. By the end of the project, learners are expected to develop and implement targeted campaigns, create engaging content, analyze performance, and enhance the brand’s online presence, ultimately boosting sales and customer engagement.

What tasks will learners need to complete to achieve the project goal?

1. Develop and Execute Social Media Marketing Strategy

- Strategy Development: Create a detailed social media marketing strategy outlining goals, key messages, content themes, and posting schedules, tailored to the identified target audience.

- Platform Setup: Optimize social media profiles for LinkedIn, Facebook, and WhatsApp Business.

- Tool Integration: Set up and configure Metricool or similar social media management tools for scheduling and analytics.

2. Create Engaging Content and Promotional Campaigns

- Content Creation: Develop high-quality content (posts, images, videos, infographics) tailored to the preferences and behaviors of the target audience.

- Campaign Design: Design promotional campaigns focusing on product highlights, benefits, and special offers.

- Content Calendar: Create a content calendar with 3-4 posts per week, ensuring a mix of promotional and engaging content.

3. Monitor and Analyze Performance

- Performance Tracking: Monitor social media metrics such as engagement, reach, clicks, and conversions.

- Data Analysis: Analyze the performance data to identify successful strategies and areas for improvement.

- Reporting: Generate weekly and monthly reports summarizing the performance of social media campaigns.

4. Implement Product Bundles on Shopify Store

- Product Bundle Creation: Identify popular products and create appealing bundles with attractive pricing.

- Shopify Setup: Add product bundles to the Shopify store, complete with detailed descriptions and high-quality images.

- Promotion: Develop specific social media content to promote these bundles and highlight their benefits.

5. Collaborate with Influencers and Brand Ambassadors

- Influencer Research: Identify influencers and brand ambassadors who align with the Omax3m brand and values.

- Outreach: Contact and negotiate collaboration terms with selected influencers.

- Content Collaboration: Work with influencers to create and share content that promotes Omax3m products and bundles.

We provide a highly organized and supportive environment to ensure learners successfully complete the project. Learners will have access to a wealth of evergreen content that can be repurposed, a range of essential tools and technology, and valuable data. Our fun, non-pressure atmosphere fosters creativity and encourages innovative thinking. Staff will be readily available to offer guidance, feedback, and mentorship throughout the project, ensuring a collaborative and enriching experience.