Positions available: four individual students (two per role)

Students will be expected to collaborate with one another

THE PROJECT

We are looking to refresh our current landing page (www.mitravelapp.com) including the content copy and design layout, to better capture our student travellers’ attention. The main goal of the new landing page is to illustrate the value and benefits of MiTravel, as well as to increase the mailing list sign-up conversions in preparation for our product launch in June 2021.

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founders.

To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform:

• Gain a better understanding of what MiTravel is as a company and platform, and identify how best to showcase this both visually and through a compelling narrative
• Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic and what engages them
• Work collaboratively with the group of selected students and Founders to conceptualize, write, design and bring to life a community, travel and platform-focused landing page that conveys the collective identity of MiTravel
• Test the website content copy and design wireframes with a few people from the student travellers demographic to receive constructive feedback and make iterations as needed
• Finalize the refreshed landing page content copy and design layout for approval

Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks).

THE CANDIDATES

You are a strong team player with a maker spirit that would like to use your talents to help shape the early vision of MiTravel. You are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip!

We are looking for a couple of students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision.

GRAPHIC DESIGNER OR UI/UX DESIGNER

• Strong visual design skill & experience with brand identity
• Proficiency in Adobe Photoshop, Illustrator & prototyping tools like Figma, Sketches, XD
• Working towards a degree in Graphic Design, UI / UX Design or similar
• Proven work experience as a Graphic or UI/UX Designer or similar role
• Portfolio to showcase past design experiences and work
• Previous study and/or work abroad experience (or intention to in the future) is an asset

MARKETING COPYWRITER

• Strong understanding of direct-response and call-to-action copywriting
• Great understanding of demand generation, search engine optimization, and creating copy that speaks to the targeted audience and converts readers into paying customers
• Highly skilled at proofreading and ensuring the quality and accuracy of web content copy
• Working towards a degree in English, journalism, marketing, communication, or similar
• Portfolio to showcase past web, social media, or email copywriting experiences and work
• Previous study and/or work abroad experience (or intention to in the future) is an asset

At this time, we are looking to bring on 1-2 people per each role outlined above.

Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founders. To ensure successful delivery of this project, selected students will also participate in weekly group and 1-on-1 meetings with the Founders.