WellyTails Shopify Website Update

Closed
WellyTails Inc.
Guelph, Ontario, Canada
President
(1)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Search engine optimization Marketing analytics Website development
Skills
google analytics animal health retargeting shopify
Details

We sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites.


We need to do a refresh with special attention given to simplifying the navigation as we have added a number of new products and product categories over the past 3 years.


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Deliverables

Key goals

Simplify site navigation

Update Theme

Update Site layout

Integrate Video on site

Update product information page templates

Implement Subscription platform

Set Retargeting

Set up Google Analytics



Mentorship

Provide access to company Shopify accounts

Examples of sites to emulate

Daily/weekly guidance and mentorship

Digital and graphic software assets to work with


About the company

Company
Guelph, Ontario, Canada
2 - 10 employees
Food & beverage, Manufacturing

WellyTails manufactures in our own Ontario facility premium pet food base mixes, natural pet health supplements, pet treats and pet food toppers.