WellyTails Shopify Website Update
Project scope
Categories
Advertising Digital marketing Search engine optimization Marketing analytics Website developmentSkills
google analytics animal health retargeting shopifyWe sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites.
We need to do a refresh with special attention given to simplifying the navigation as we have added a number of new products and product categories over the past 3 years.
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Key goals
Simplify site navigation
Update Theme
Update Site layout
Integrate Video on site
Update product information page templates
Implement Subscription platform
Set Retargeting
Set up Google Analytics
Provide access to company Shopify accounts
Examples of sites to emulate
Daily/weekly guidance and mentorship
Digital and graphic software assets to work with
About the company
WellyTails manufactures in our own Ontario facility premium pet food base mixes, natural pet health supplements, pet treats and pet food toppers.