B2B2C Product Launch to New Market Research

Project scope
Categories
Market research Market expansion Product or service launch Marketing strategySkills
information gathering financial technology (fintech) sales business-to-consumer customer service spanish language portuguese languageAs a Protech and Fintech company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We are launching a new way win sustainability . It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.
Tasks may involve:
- Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
- Creating effective conversation questions for customer interviews.
- Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
- Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Create 2 or 3 personas who will be the perfect buyer for this maybe you will need to do a plaisant survey bringing fun
- Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
- Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
- Created a report on primary and secondary findings of industry trends.
- Presented all findings to (whoever is running the project).
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Important to have seen our youtube channel our press release to be aware about what we have been doing
- The customer segments our brand primarily caters to.
- Information about our products/services.
- Input on choices, problems or anything else the students might encounter.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
CityZeen.co – Where Assets Work for You!
CityZeen.co is a Web3 fintech platform revolutionizing real estate investment by making passive income accessible to the middle class. We tokenize real estate and sustainable assets, allowing users to invest seamlessly, earn yields, and build wealth—starting with just a few hundred dollars.
Our AI-powered platform indexes, evaluates, and tokenizes properties, giving investors transparent access to high-quality assets. Whether you're looking to diversify your portfolio, generate stable returns, or leverage blockchain for secure ownership, CityZeen puts your money to work—effortlessly.
Simple. Sustainable. Secure. Sophisticated. That’s CityZeen 4S, redefining real estate investing for a smarter future.