The main goal for the project is to improve Evstry's positioning and ranking on Google by updating Evstry's Google profile and incorporating SEO best practices to increase traffic to the site.

This will involve several different steps for the learners, including:

- Analyzing Evstry's current Google profile and website content.

- Researching and implementing SEO best practices to optimize the website for search engines.

- Updating Evstry's Google profile with accurate and relevant information.

- Creating and implementing a content strategy to improve website traffic.

- Monitoring and analyzing website traffic and search engine rankings to make ongoing improvements.

By the end of the project, learners should complete the following tasks:

- Updated and optimized Google profile for Evstry.

- Implemented SEO best practices on the website.

- Developed and implemented a content strategy to increase website traffic.

- Monitored and analyzed website traffic and search engine rankings, making ongoing improvements based on data.

Final deliverables should include:

- A report outlining the updates and improvements made to Evstry's Google profile and website for SEO purposes.

- Documentation of the implemented content strategy and its impact on website traffic.

- Recommendations for ongoing SEO and content strategy maintenance.

We will work hands on with students throughout this engagement, meeting multiple times a week and collaborating as required to complete all deliverables.