Virtual Internship Opportunity: Marketing

Closed
Main contact
Yannick Lefang
Founder
(1)
3
Project
Academic experience
200 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Marketing strategy
Skills
hubspot crm target market google sheets branding press releases value propositions market segmentation sales prospecting communication content development
Details

Our organization is able to offer a virtual internship opportunity for 2 marketing students.


The primary focus for the student will be: 

  • Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
  • Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
  • Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
  • Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.


Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
  • Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
  • Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.


Other duties the student may complete could include:

  • Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy.


Student's primary contact: Yannick Lefang, info@kasiinsights.com

Secondary contact: (Name, job title)

Deliverables
No deliverables exist for this project.

About the company

Company
Canada
2 - 10 employees
Technology, Banking & finance

Kasi Insight exists to empower decision makers with context, insights and foresight needed to win in Africa. We provide real time, aggregated and trended primary data on and across Africa at a speed and ease not matched by traditional market research.
We are an authentic African success story born, funded, led and supported by Africans. We want our story to inspire our clients that they can achieve the impossible.
Mission: We empower decision makers with context, insights and foresight needed to win in Africa.
Vision: To unlock the Africa where you can win and inspire with confidence.

We navigate African Insights for you. We fuse exclusive real-time data with applied AI to decode African opinions, actions, and the future. With our cutting-edge platform, we tap into 609 million African voices, conducting 12,000+ monthly interviews across 20+ major economies, crafting tailored projects spanning every corner of the continent.