The main goal of this project is to assess the current content for Transition Salt Spring's WordPress website, review strategic goals, and support the team in writing content that aligns with the organization's overall business strategy and communicates effectively with our target audiences. This will involve several different steps for the students, including:

• Review web strategy doc, mapping user journeys, and creating content that aligns with business objectives and brand standards.

• Analyze the current website content and site architecture and with the web team help support writing goals

• Ensure and suggest more useful and usable content directed to target audiences.

• Make suggestions for content enrichment (integration of content from our YouTube channel, testimonials etc)

• Provide recommendations on home page layout and landing page/section page layout for SEO and best practices.

The ideal candidate will have an understanding of:

• Knowledge of UX and UI Design Principles
• Information Architecture
• Copywriting
• Search Engine Optimization
• Marketing
• Public Relations and Brand Building
• Industry Best Practices
• Communications Strategy

By the end of the project, students should demonstrate:

• Understanding of the organization's business strategy and goals.

• Understanding of the target audience and how best to provide content to suit users' goals.

• Content style, tone, and layout that best aligns with the organization's brand

Final deliverables should include:

• Content map/revised site architecture
• Content writing/messaging
• Suggestions for measuring success (metrics and analytics)

Staff will work alongside students and provide supporting communication and documentation around:

• Orientation to the current website and emergent organizational needs
• Website and business strategy and goals
• Brand guidelines
• Target audience

Lots of praise, appreciation and virtual hugs!