Marketing Strategy

Closed
Emily Johnson
Founder and Creative Director
(11)
4
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
senior fitness marketing product lifecycle management marketing mix social media marketing
Details

StrongerU Senior Fitness invites the students in MK 170 to help us to:

  1. Create a zero-dollar marketing plan
  2. Evaluate current customer touch points and offer specific recommendations to improve customer service
  3. Provide suggestions and insights on creating a tribe out of your customers using social media marketing campaigns.
  4. Suggest product positioning using perceptual maps for our current offering.
  5. Use the Product Life cycle tool to analyze our marketing objectives and marketing mix choices
  6. Identify, analyze, and evaluate our competitors promotional techniques

We are available to communicate with students via: Text, Email, and by phone.

Student's primary contact: Emily Johnson, Founder and Creative Director

Deliverables
No deliverables exist for this project.

About the company

Company
Canada
2 - 10 employees
Sports & fitness, Education, Hospital, health, wellness & medical

StrongerU Senior Fitness empowers recreation, fitness, and wellness professionals, and senior-serving organizations to deliver exceptional senior fitness experiences. We are the first senior fitness education company globally to offer online instructor certification and 30 minutes of new class content monthly in a rotation of four formats: Cardio, Strength, Stretch, and Circuit. Individuals and organizations across Canada, the US, Australia, and New Zealand have become StrongerU Senior Fitness Instructors to enhance the health and fitness of the seniors they serve.