Marketing and lead generation

Closed
eNUVIO
Montréal, Québec, Canada
Hugo McGuire
co-founder & CEO
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Sales strategy Marketing strategy
Skills
customer acquisition management emerging technologies marketing strategies marketing cell biology neuroscience research biology cell cultures microfabrication
Details

Our team works at the interface between cell biology and microfabrication. We believe microfabrication can play a huge role in life science research. With feature-size components matching the dimensions of biological cells, microfabricated devices help researchers to take full advantage of emerging cell culture technologies, such as stem cells and 3D culture systems. These emerging technologies open the door to the creation of much more relevant biological models and the acquisition of more precise data, but only if the tools are available to be used easily and efficiently. Our team creates these tools and aims to bring drastic improvement to life science research.

eNUVIO has a presence in both academic and industrial life science research markets. Our customers are mainly researchers working in the field of neuroscience, without being the exclusive field of application. We target both current and potential users of stem cells technologies and 3D cultures. The challenges we face relate to visibility and customer acquisition. The goals of the current project are therefore as follows:

  1. Expanding the list of potential customers
  2. Improving customer profiles for better targeting
  3. Improving the strategy to generate leads from specific customer profiles
  4. Improving marketing strategies to increase visibility and number of leads
Deliverables
No deliverables exist for this project.

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
Manufacturing, Science, Business services, Technology

eNUVIO strives to improve human health by accelerating and facilitating life science research. By using microfabrication technologies developed in-house, we create cutting-edge cell culture devices allowing researchers to perform more physiologically relevant experiments, acquire more precise data and be more productive.